According to the National Association of REALTOR’s® 2013 Profile of Home Buyers and Sellers¹, 42% of homebuyers began their search for a home online. It’s important to make a great first impression and show these buyers the best your listing offers. Start by avoiding these 3 marketing mistakes.
Mistake #1: Poor Quality Photos
They say a picture is worth a thousand words, so make sure you say all the right words with your listing photos. Low or poor quality photos could turn potential buyers away.
Here are some tips for highlighting the property with your listing photos:
Visit the property at different times of day to get the best possible lighting for each room.
Take photos of unique aspects of the home, like fixtures or even the roof. For more unique photo ideas, click here.
Take photos from various angles to help buyer’s better visualize the space
Bonus Mistake: Not updating the listing photos when the seasons change. Nothing says the listing has been on the market for a while then a snowy listing photo in the middle of summer. Learn how to replace listing photos here.
Mistake #2: Basic Listing Details in the Remarks Section
You’ve entered all of the details about the house: 4 bedrooms, 2 bathrooms, 2 car garage. Maybe you don’t know what else to say about property. The Public Remarks are automatically sent to your website, your broker’s website and realtor.com; so make the most of the added space to highlight more than just the basic details of the property.
Here are some pieces of information you can add to the Public Remarks:
Upgrades and Name-Brand Appliances: If the property has undergone a recent renovation or high-end or energy efficient appliances are included in the sale, let buyer’s know.
Unique Features: Does the property have an over-sized walk-in closet? Maybe the view from the kitchen is simply stunning? Mention these items to pique a buyer’s interest.
Neighborhood information: Is the listing a short walk from a wonderful park? Is it close to the weekly farmer’s market? Add some of these details about the neighborhood to help potential buyer’s visualize what life is like on 123 Main St.
Mistake #3: Not Checking to Make Sure the Listing is Properly Mapped.
Most listings entered into TREND are correctly placed on the map, but there are times when new construction or other properties cannot be mapped or are placed in the wrong location.
Without the proper location, your listing may not be returned in listing searches where radius or map search was used. Luckily it’s easier than ever to check and even fix your listing’s location in the MLS. Learn how.by